Woodworm came on to the cricket scene with a bang, launching their new cricket bats with one of the most popular cricketers in the world at the time Andrew Flintoff. Not long after KP joined the ranks and the Woodworm business flourished. The brand was taken over by Sport PLC in 2009 and more cricket bats have been added to the brand since the takeover. Woodworm a West Indies team sponsor is now still one of the most popular bat brands on the market.
